Hey Growthloop community,

We're back with more new and exciting product updates!

New LiveRamp Activation

Activate first-party audiences faster and streamline your workflow with GrowthLoop’s new LiveRamp Destination. Send audiences directly to LiveRamp via SFTP and activate across LiveRamp’s distribution ecosystem, all without having to leave the GrowthLoop platform. 

New TikTok Streaming API

Accelerate revenue and maximize ad performance by activating audiences on TikTok in real-time with the TikTok Streaming API. Unlike batch uploads that lag, our TikTok Streaming API keeps your audiences fresh so you can launch campaigns faster and reach your revenue targets. 

Note: This destination will be called “TikTok Streaming”. Also, device IDs must be declared separately as AAID or IDFA, they cannot be mixed in one column.

New  SSH key support for SFTP

Improve your data compliance with our new SSH key support for SFTP, which allows for more security and flexibility, giving you the option to choose between username/password or SSH key authentication. 

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

- The GrowthLoop Team

Real-time Messaging is now available in Universal Journeys!

Now, you can send the right messages at the right moment, across channels, powered by your own first-party data and built on top of your existing data cloud. 

What you can do with Real-time Messaging:

• Send messages in seconds using data streaming like Kafka (Pub/Sub and SQS coming soon), no warehousing required.
• Build journeys that combine real-time and batch journeys in one unified canvas.
• Trigger relevant messages at high-intent moments, with flexible real-time entry nodes.
• Activate across any channel, like email, SMS, push, or more. 

If you'd like to get started with Real-time Messaging, please reach out to the GrowthLoop team! Learn more about the feature over on our blog.

Hi GrowthLoopers, 👋

On the heels of our recent launch of the Compound Marketing Engine, we’ve been hard at work behind the scenes making product enhancements to help you achieve compounding growth. Here’s what’s new and improved in GrowthLoop: 

New Message Delivery, Directly From GrowthLoop 📨

With our new Universal Journey Canvas, you can now trigger emails across Salesforce Marketing Cloud and SendGrid without ever leaving GrowthLoop:

• Browse and preview existing templates in just a few clicks
• Map personalization fields directly from your data warehouse, no more stale merge tags
• Send a test email to yourself before going live — because perfection matters

Orchestrate all of your campaigns from a single-platform with confidence.

New Ingest More Data for Smarter Targeting 🔄

To achieve compound growth, you need consistent insights on campaign performance to drive rapid improvement.  Now, you can ingest performance data from:

• Marketo
• HubSpot
• Microsoft Ads

This includes ad metrics like CPC, CPM, CTR, and conversions, as well as email metrics like open rate and click-through rate. With this full-funnel view, you can adjust your audiences and optimize your campaigns based on real performance data. Need a source we don’t yet support? Let us know!

New Recent Fixes and Improvements 🔨

We’ve cleaned up a few rough edges to improve your experience:

• Journey Builder: Error alerts now display properly for delete and status toggle actions
• Salesforce Marketing Cloud Export: Fixed issues with exporting to new/existing Data Extensions
• Reliability Updates:  Additional stability and performance enhancements

As always, your Solutions Architect is here if you want to explore any of these updates in more detail. Here’s to your next great campaign!

- The GrowthLoop Team

Hi GrowthLoop community 👋 

Welcome back to another series of product updates. Let's dive right into them.

new You can now export to DV360

Have you ever wanted to export your audiences to DV360? Now you can, using GrowthLoop! The setup is pretty straightforward and you can find the step-by-step guide in our docs here.

new Journey support for manual mode

If you've built complex journeys on GrowthLoop in the past, you've probably wanted the ability to manually run parts of the journey or even a single node at a time. Manual mode allows you to test running your journey (after it's published), make adjustments to the journey and when you're ready, switch its schedule to a one-time or an on-going cadence. 

To learn about how to set it up and review some key use cases, take a look at our short documentation here.

new Inline data refresh

Ever wondered if your data team has updated your table schemas, before you start building a dataset, or an audience? That question has probably lead you to refreshing the entire schema in GrowthLoop to make sure you're building against your most up-to-date schema, which can take a few minutes every time you do.

Now you can refresh specific parts of the data as you're interacting with them in the application. For example right in the audience builder, if you want to make sure there are any changes to your primary or secondary datasets. 

Here's the list of all other areas in the product where you can trigger the refresh button to load up your latest updates to your underlying schema.

* Audience builder, fields on the primary & secondary tables
* Audience builder, break down fields
* Syncs page, match fields dropdown
* Syncs page, field mapping dropdown
* Journeys page, fields on criteria nodes (and other fields)
* Datasets page: unique fields dropdown
* Datasets page: fields for table configuration

new You can now delete several objects

Ever wanted to declutter your GrowthLoop environment and get rid of any unnecessary Datasets, Source Connections or otherwise?

You can now delete the following objects.

* Source Connection
* Datasets
* Dataset Groups
* Dataset Group Associations
* Join Configurations

And to keep you safe, GrowthLoop will always check to see if there are any dependencies on the object you're trying to delete. If there are any, it'll prevent you and help identify those related dependancies. 

We hope you find these helpful and get to put them to use sometime soon.

Hi GrowthLoop community 👋 

In case you missed it, The Loop is here! It’s a new approach designed to help you optimize your campaigns more quickly and see exactly how your marketing drives real business outcomes. With The Loop, gain actionable insights and continuously improve your performance.

This week we have some updates related to The Loop and more to come in the coming weeks. 

new Import your marketing performance data into GrowthLoop

You can ingest your paid marketing (eg, Facebook, Google Ads) and life-cycle marketing (eg, Email, CRM) data and use them to better target your customers. We have increased our supported ingestion sources to now include:

* Sailthru

* Iterable and

* Braze

And here's the full list of supported ingest connections, which we'll be adding to rapidly in the coming weeks.

new Default custom attributes

You can now add important custom attributes to audience templates. Any audiences created from those templates, will automatically inherit the template's custom attributes. Be careful about those values, as both the key and value set on the template are inherited by the audience.

new Specify a prefix for exported personalization fields

When exporting to a destination that supports personalization fields (eg, email marketing tools), you can now define your desired prefix to those personalization fields to quickly identify them against all other fields. 

When setting up your destination, look for this field in the modal:

new You can now copy/paste Journey nodes

Simple but powerful. If you have a node in your GrowthLoop Journey, you can simply click it --> hit Ctrl+C --> Click anywhere on the canvas --> hit Ctrl+V and you'll have a copy of that node appear there.

Hidden gem -- If you're looking at multiple journeys side-by-side, you can easily  copy a node from one journey to another.

We hope you find these updates useful and please speak to your GrowthLoop solutions architect, to learn more about The Loop!

 Hi GrowthLoop community 👋 

You’re invited to GrowthLoop Live, our first virtual summit on Tuesday, October 1st at 1pm ET. 

Hear from GrowthLoop customers like Priceline, NASCAR, CHG Healthcare, and the Kansas City Royals as they share strategy, insights and tactical tips on how they leveraged their first-party data cloud for marketing activation, campaign optimization, unifying their teams and more.

Sign up here now: https://hubs.li/Q02QQLz00

PS - If you can’t make it on October 1st, sign up anyway to access the recordings and content after the event. 

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And now onto some new product updates on the GrowthLoop platform!

new GrowthLoop Journeys are a lot more powerful 

As you build out more sophisticated journeys on GrowthLoop, you can now add custom attributes to your customers at each step of the journey. Custom attributes help you tag your customers along the journey, so you can better understand the path each customer takes.

You can now find custom attributes on a Journey's 

Destination node

and Criteria node

Criteria nodes are unique in a way that you can have different custom attributes and values for the success vs. failure paths. Now, you can also connect a criteria node's Yes/No paths to the same next node, which allows you to use a criteria node to simply add the right custom attributes for each customer flowing through it.

And there's more! You can export all of your custom attributes as personalization fields and utilize them on your end destination such as SFMC, Braze, GCS or all the other supported destinations. 

Give these new features a try, while we bring custom attributes to all other node types on Journeys.

new Preview datasets, while building them

While building your datasets, you can now have a preview of sample records in your dataset. 

Simply navigate to one of your datasets and scroll down until you see the preview table

hit the preview button and a few sample records will get loaded.

new You can now re-export a one-time audience export

You can now manually trigger an export, which was originally set up for a one-time export. Navigate to the desired Audience and to its exports tab. Find a one-time export and click the Run button next to it.

And if we may ask for your support....

Help us earn a top spot on the TMW 100! 

After landing on spot #29 last year, we’re back in the running for The Martech Weekly’s TMW 100 Awards and we need your vote! 

Cast your vote for GrowthLoop as one of the top 100 most innovative martech companies. It takes just a few seconds and makes a big difference in where we land on the TMW 100 ranking. 

Voting ends October 4, so please cast your vote today. 

Thank you for your support!

Hi GrowthLoop community 👋 

We're back with more new and exciting product updates. Let's dive right into them.

new Ingest data into GrowthLoop, from more platforms

We want to help you close the marketing loop by enabling seamless data integration into GrowthLoop from all your tools—whether it’s Facebook, Google Ads, Salesforce Data Cloud, Marketing Cloud, or any other platform you use.

This allows you to enrich your GrowthLoop audiences with metrics like CPC, CPM, CTR, and total conversions, giving you a unified view of performance across all channels. With this data at your fingertips, you can build more precise audiences that leverage those ingested data, and drive smarter marketing decisions.

We've expanded our supported sources to include Facebook, Google Ads, SF Data Cloud and Marketing Cloud, as well as Pardot and are continuously adding to the mix.

If there's a source that you're interested in, please let us know and we can prioritize that for you immediately.

new Add an existing Dataset to a Dataset Group

You can now quickly add an existing dataset to your dataset groups, by navigating to your Dataset Group --> Datasets tab and clicking the blue button to add it in. Hopefully this saves you a few unnecessary clicks.

new Select GrowthLoop Models as Datasets

GrowthLoop models allow you to create custom datasets using SQL directly from your data warehouse.

For example, you can merge two tables (e.g., Transactions & Product_Details) into one or filter down a large table to target specific segments inside GrowthLoop.

When you create a new dataset, you can now choose your source type to be a Model, and quickly get a list of the models you've created in GrowthLoop.

 new A few quality-of-life improvements

1. Audience refresh timestamp -- You can now hover over your audience count to see the last data refresh time.

2. Use a computed fields in Syncs -- If you have started using Computed Fields on GrowthLoop, you can now use them as a source field in your Syncs.

Computed Fields allow you to add additional fields to your datasets using SQL or natural language. An example (demonstrated in the screenshot below) would be if you wanted to aggregate the total number of purchases a customer has made and track that as a new column on your Customer table.

Please note any computed field is accessible throughout the GrowthLoop platform. This means you can use those fields to further filter down your audiences or use them as personalization fields if they're built on your primary dataset.

We hope you find these new updates valuable to help you improve your marketing campaigns. If you need any assistance with the above, do not hesitate to reach out to your Solutions Architect at GrowthLoop and we'd be happy to help you out.

GrowthLoop founders appoint renowned tech leader as new CEO

We’re thrilled to announce the appointment of Chris O’Neill as GrowthLoop’s new CEO. 

As a renowned leader in tech innovation, O’Neill brings impressive experience that will accelerate our mission to help enterprise companies grow by uniting teams around first-party data. O’Neill’s elite background as a global technology leader includes 25+ years of experience as an executive at Google, Evernote, Glean, and Xero, as well as a Fortune 500 board director at Gap Inc. and Tim Hortons.

O’Neill’s CEO appointment marks a significant milestone in GrowthLoop’s journey as we embark on a new stage of maturity and scale that will focus on continued product innovation at the intersection of data, AI, and marketing.

"GrowthLoop has built a solution that I've longed for my entire career, and I've witnessed the remarkable value our team has created first-hand," says O'Neill. "The surge in data clouds and generative AI will make marketing the smartest and most impactful that it's ever been, and GrowthLoop delivers by helping customers create an intelligent data-to-action loop. I am excited to lead the company as it scales and pioneers a new category in the AI era."

With O’Neill’s appointment, GrowthLoop co-founders David Joosten and Chris Sell are excited to embrace their new roles where they can leverage their unique strengths and passions — Joosten as executive director and president and Sell as executive director and chief product officer.

Learn more about our new CEO 

Hi GrowthLoop community 👋 

We are back with a few exciting new product updates for you. Let's get right to them!

new Two new destinations to export to

We're excited to bring 2 new marketing platforms you can export your audiences to.

1. Taboola.com -- used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic.

2. SendGrid.com --  a cloud-based SMTP service that helps businesses handle multiple, large and bulk emails through API calls.

new Exporting "system level fields"

If you've ever exported audiences in the past, you'll notice that certain destinations (eg, email platforms, data warehouses... etc) support sending over additional fields per user.

These fields usually include user properties such as city, gender, device_id or any other properties you track for your users. They further help you better filter your users on the destination and personalize your messages to them.

At GrowthLoop, we've decided to extend that list for you. Now the list includes some system level fields, which could help you better organize yourself on the end marketing platform.

When exporting an audience you now have access to these additional system fields:

* Audience ID
* Audience Name
* Export Date
* Destination Name

And when exporting from a Journey to a destination, you'll have access to these additional fields:

* Audience ID
* Audience Name
* Export Date
* Destination Name
* Journey ID
* Journey Name
* Journey Step ID
* Journey Step Name

We hope you put these additional capabilities to use in the near future.

Hi GrowthLoop community 👋 

You might have noticed that we didn't have any updates for you in June. That was only because the team was busy with some substantial new capabilities across the GrowthLoop platform, which we're excited to share with you. 

Let's get right to them.

1. Insights tab is here

You can now gain insights across many areas of your marketing strategy (eg, how your various audiences overlap with each other), their performance, your warehouse billing details and much more. 

To gain access to the Insights tab on your account, please contact your GrowthLoop rep or Solutions@GrowthLoop.com to get started. 

2. Advanced joins

Do you have a sophisticated data model that you'd like to use in GrowthLoop as is? Do you have multiple tables that are indirectly connected to your customers table, which you'd like to use to better target your users?

Advanced joins are here for exactly that purpose. You can now join your tables multiple levels deep (eg, Customers <-> Transactions <-> Products) and segment your audiences more accurately. 

In the 2-level join example above you can target customers who:
* Had more than 3 transactions (checked against the Transactions table)
* And purchased Nike products (checked against the Product table)

Up until now you could only go 1-level deep in your joins, but now there are no limits. 

3. Journey step activity

If you've been building sophisticated journeys on GrowthLoop, you've probably wanted a more granular view on how each step in the journey has performed so far. 

Now, you have all those details under the Journey -> Activity tab. Here you can see each step's:

* Type & name
* Number of users who have or haven't completed that step
* Number of users who globally exited the journey at that step

and more.

4. Locked templates

Now you can lock your templates to make sure when an audience is created from that template, all the template's fields are non-editable. However, the user will be able to add additional fields to the new audience. 

To lock/unlock a template look for the lock icon on the top-right side of the Audience builder page.

In the example below, we have an audience built from a locked template that filters customers to State = "Idaho". However, the Audience has an additional field indicating that they don't want users who live in "Idaho Falls" city. 

5. Field aliasing 

Have you ever wanted to export an audience to a destination but have some fields be labeled differently (in the destination) from what is in your data warehouse? For example changing "date_of_birth" to "DOB" or "email_address" to "email".

You can now do that for the following destinations:
* GCS
* BigQuery
* Snowflake
* Redshift
* SFTP

In the example below you'll see that we're replacing phone_number with phone and social_media_follower with follower on the BigQuery export.

We will be bringing this feature to other destinations that support personalization fields soon. This includes your marketing automation tools such as Marketo, or Salesforce Marketing.