Hey GrowthLoopers!

We have some exciting updates to share with you this week, which are both visual and functional.

new Datasets & Dataset Groups

Some of you have asked for a more seamless interface and user experience when it comes to setting up and managing your Datasets & Dataset Groups. We hear you and have started on a journey to revamp that area of the product visually, with additional functionality.

For a simple star, we've split the Datasets & Dataset Groups into 2 separate tabs. You can also see that our Dataset Groups look more compact with additional information such as the names of datasets in them as well as the number of audiences built on them.

new Same look with extra powers - Refresh Schema 

If you navigate to Organizations -> Storage you'll see this Refresh Schema section. The button looks the same but it now resolves some previous issues listed below:

If in the past you were not finding the new field that you just added to your underlying table in GrowthLoop Audience Builder, Datasets or Signal Router, hitting the Refresh Schema button should fix it.

new Global exit criteria for Journeys is here

When setting up a new journey on GrowthLoop, you now have an option to define an audience as your global exit criteria. What this means is that as soon as anyone in the journey enters your global exit audience, they're automatically removed from the journey.

new You can now define match-fields on your DV360 exports

If you've started using DV360 as a destination and are exporting to it, you can now define more match fields on your Contact and Device objects.

When exporting, click on the Settings tab and you'll be presented with fields you can match on for each object type.

Enjoy these updates and hope you get to start putting them to good use.

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

New Audience Sharing

You can now share your Audiences with teams or individual team members. Not only that, you can also provide view-only or edit access as you share your audiences.

To enable that feature on your account, please contact your rep at GrowthLoop. After you've enabled the feature, you can navigate to your Audiences page, and click on an Audience. 

Now you have a new "Share" option under your Export drop-down menu (top-right):

Once you click that you're presented with a modal, where you can define who you'd like to share the Audience with and with what permissions.

It's that easy to now share your audiences with more granular control. 

new Signal Route support for Iterable & Braze (events)

You can now set up Signal Routes to two new destinations: 

1. Iterable 

2. Braze (events) 

You can set them up just like any other Signal Route, by first setting the above as a Destination here. After that, you can navigate to your Signals page, and define your Signal Route as well well fields that you'd like to map. 

new A new notification type for Audience Reviews

You can now set up notifications to teams and team members when they're requested to review an audience. 

To activate this, head over to Organization --> Notifications and you'll see a new notification type called Audience ready for review like below.

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on. 

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.

Hey GrowthLoopers!

We have some exciting new features to announce, check out what's new in your environment below!

 NEW Export Now and Manage Buttons

On any of your scheduled, ongoing exports you now have the option to change your export frequency or trigger a new export at any time. To trigger a manual export outside of your recurring schedule click the Run button pictured below

NEW Destination Health Checks

On your destinations page, GrowthLoop will now automatically show you which of your destinations are healthy. If your credentials have expired or your permissions have changed, GrowthLoop will detect this change and display the current status of all of your destinations on the destinations page. Check out the example below where our credentials have expired to an s3 bucket export, and we're now asked to Re-Authenticate the destination. Click Re-Authenticate, and enter your new valid credentials.  

NEW Additional Email Notifications 

In addition to being notified of any audience export failure, you now have the option to opt-in for notifications when:

• Any destination health checks have failed
• Your connected datasets have not been updated, specifically, no updates have been made to a dataset in over 48 hours

To opt into these notifications, navigate to your Organization -> Notifications tab and select which users or teams you'd like to notify.

 BUGSWe've also made some improvements and bug fixes:

• FIX Allow for tags to be added to currently exporting audiences
• FIX Bring Your Own Bucket destination validation fixes

Hey GrowthLoopers!

Check out some of the improvements we've made to your audience building experience, and new activation channels available below!

NEW TradeDesk 

You can now import your first party data to TradeDesk, simply add your First Party Data Key and your Advertiser ID to begin sycing your audiences to TradeDesk!

Here are steps on how to set up The Trade Desk as a new destination in your account.

NEW Audience Lineage

For marketers, one of the biggest challenges is knowing if the data your customer audiences rely upon is up to date. For data teams, it is a challenge to understand which datasets have business use cases relying on them. Audience lineage solves this challenge for both teams. On your datasets page, data teams can see the active audience count, export count, and audiences relying on each dataset they maintain. Additionally, marketers can see the dataset health for each audience they build and will be notified if the data stops updating so their audience is always running on the freshest data.

NEW Paid Media Match Fields

Do you want to improve your match rates in Facebook Ads or other paid media destinations by syncing multiple match fields? You can now do exactly that when exporting your audiences via GrowthLoop, simply choose all relevant match fields you'd like to include on your destination settings. 

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Allow changing tags on audience show page
• FIX Disable exports to broken destinations