Export Templates remove one of the biggest sources of friction in activation: rebuilding the same export setup over and over, and hoping nothing gets misconfigured along the way. Whether a lifecycle marketer is exporting to one destination or orchestrating a multi-channel push, templates eliminate repetitive steps, reduce mistakes, and make teams dramatically faster.

For a single destination: Templates let users save a fully configured export setup once (match fields, personalization, inclusion criteria), and reuse it instantly, instead of recreating everything every time.

Across multiple destinations: Users can select the right template for each destination and run them all at once, enabling fast, consistent multi-channel activation without the usual setup time or error risk.

• Data Manager: view, connect, and manage datasets in one visual canvas
• Dataset configuration: use a unique or composite key to trigger uniqueness validation only on selected columns
• Journey Builder loads 10x faster
• Amazon SQS: source-connection for Real-Time Journeys
• Google PubSub: source-connection for Real-Time Journeys
• Criteria Nodes: filter users in Real-Time Journeys based on defined parameters
• Trigger Node authentication: include OAuth tokens in your request
• Trigger Node Handlebars Templating: include data from your primary dataset in HTTP requests
• Qualtrics destination: integration upgraded to the new Contact Import API endpoint
• Google Ads Campaign Sync: use real-time data from your warehouse to update ad targeting
• Bring your own Bucket: option to route exports to your own dedicated AWS S3 or GCP bucket at the organization- or source connection-level

Hi GrowthLoop community! 👋

We’re back with new product updates designed to help you compound your growth!

Export Preview

Improve data governance and campaign efficiency with a faster, safer way to validate your audiences before exporting. With Export Preview, you can instantly check your filters, match fields, and consent logic without the need for frequent CSV audience exports or PII exposure needed. Preview your audience using selected match, additional, and consent fields. 

To get started go to your existing audience, click export, and choose a destination. Scroll down on that modal to see the full preview of your export.

New Destination: Eloqua

Accelerate campaign activation and time-to-market with our new native Eloqua integration. You can now send GrowthLoop audiences directly to Eloqua, without manual imports or extra steps. This makes it easy for your team to activate personalized campaigns through Eloqua faster, straight from your data warehouse.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hi GrowthLoop community 👋

We’re back with new product updates designed to help you compound your growth!

Multiple Exports to a Single Destination

Improve operational efficiency and self-service at scale by exporting the same audience to a destination multiple times with different settings. Instead of duplicating audiences, marketers can now test, troubleshoot, and optimize exports directly, with built-in name previews and warnings to ensure accuracy and governance.

Audience Breakdowns

Validate real audience reach in seconds with the ability to toggle reporting across primary and secondary datasets. Marketers can now view and break down audiences by users, transactions, products, or households—no SQL or engineering help required—so planning becomes faster, clearer, and less error-prone.

Secondary Custom Attributes for Journeys

Enhance personalization and targeting at scale by enriching audiences with data from related tables like transactions or events, all without writing SQL. Marketers can use a simple dropdown interface in Journeys to create attributes such as total purchase amount or number of visits, then use them for personalized campaigns or refined filtering. This makes it easy to turn complex warehouse data into actionable insights, bridging the gap between data sophistication and marketing accessibility. Expansion to Audiences is coming soon.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hey GrowthLoop community,

We’re back with new product updates designed to help you compound your growth! 👋 

New  Sync to Google Campaign Manager 360 

New  Update to our Braze integration: JSON Objects & Arrays 

Deliver more personalized customer experiences at scale by syncing JSON objects and arrays into Braze user attributes, giving you richer customer profiles to power highly tailored, cross-channel campaigns that drive higher engagement and loyalty.

New  Update to Export Run Logs 

Improve efficiency and governance with our new update. Export logs are now written to the system schema of each source connection instead of a single global table, improving transparency, troubleshooting, and governance across your data pipelines.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hey Growthloop community,

We're back with more new and exciting product updates!

New LiveRamp Activation

Activate first-party audiences faster and streamline your workflow with GrowthLoop’s new LiveRamp Destination. Send audiences directly to LiveRamp via SFTP and activate across LiveRamp’s distribution ecosystem, all without having to leave the GrowthLoop platform. 

New TikTok Streaming API

Accelerate revenue and maximize ad performance by activating audiences on TikTok in real-time with the TikTok Streaming API. Unlike batch uploads that lag, our TikTok Streaming API keeps your audiences fresh so you can launch campaigns faster and reach your revenue targets. 

Note: This destination will be called “TikTok Streaming”. Also, device IDs must be declared separately as AAID or IDFA, they cannot be mixed in one column.

New  SSH key support for SFTP

Improve your data compliance with our new SSH key support for SFTP, which allows for more security and flexibility, giving you the option to choose between username/password or SSH key authentication. 

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

- The GrowthLoop Team

Real-time Messaging is now available in Universal Journeys!

Now, you can send the right messages at the right moment, across channels, powered by your own first-party data and built on top of your existing data cloud. 

What you can do with Real-time Messaging:

• Send messages in seconds using data streaming like Kafka (Pub/Sub and SQS coming soon), no warehousing required.
• Build journeys that combine real-time and batch journeys in one unified canvas.
• Trigger relevant messages at high-intent moments, with flexible real-time entry nodes.
• Activate across any channel, like email, SMS, push, or more. 

If you'd like to get started with Real-time Messaging, please reach out to the GrowthLoop team! Learn more about the feature over on our blog.

Hi GrowthLoopers, 👋

On the heels of our recent launch of the Compound Marketing Engine, we’ve been hard at work behind the scenes making product enhancements to help you achieve compounding growth. Here’s what’s new and improved in GrowthLoop: 

New Message Delivery, Directly From GrowthLoop 📨

With our new Universal Journey Canvas, you can now trigger emails across Salesforce Marketing Cloud and SendGrid without ever leaving GrowthLoop:

• Browse and preview existing templates in just a few clicks
• Map personalization fields directly from your data warehouse, no more stale merge tags
• Send a test email to yourself before going live — because perfection matters

Orchestrate all of your campaigns from a single-platform with confidence.

New Ingest More Data for Smarter Targeting 🔄

To achieve compound growth, you need consistent insights on campaign performance to drive rapid improvement.  Now, you can ingest performance data from:

• Marketo
• HubSpot
• Microsoft Ads

This includes ad metrics like CPC, CPM, CTR, and conversions, as well as email metrics like open rate and click-through rate. With this full-funnel view, you can adjust your audiences and optimize your campaigns based on real performance data. Need a source we don’t yet support? Let us know!

New Recent Fixes and Improvements 🔨

We’ve cleaned up a few rough edges to improve your experience:

• Journey Builder: Error alerts now display properly for delete and status toggle actions
• Salesforce Marketing Cloud Export: Fixed issues with exporting to new/existing Data Extensions
• Reliability Updates:  Additional stability and performance enhancements

As always, your Solutions Architect is here if you want to explore any of these updates in more detail. Here’s to your next great campaign!

- The GrowthLoop Team

Hi GrowthLoop community 👋 

Welcome back to another series of product updates. Let's dive right into them.

new You can now export to DV360

Have you ever wanted to export your audiences to DV360? Now you can, using GrowthLoop! The setup is pretty straightforward and you can find the step-by-step guide in our docs here.

new Journey support for manual mode

If you've built complex journeys on GrowthLoop in the past, you've probably wanted the ability to manually run parts of the journey or even a single node at a time. Manual mode allows you to test running your journey (after it's published), make adjustments to the journey and when you're ready, switch its schedule to a one-time or an on-going cadence. 

To learn about how to set it up and review some key use cases, take a look at our short documentation here.

new Inline data refresh

Ever wondered if your data team has updated your table schemas, before you start building a dataset, or an audience? That question has probably lead you to refreshing the entire schema in GrowthLoop to make sure you're building against your most up-to-date schema, which can take a few minutes every time you do.

Now you can refresh specific parts of the data as you're interacting with them in the application. For example right in the audience builder, if you want to make sure there are any changes to your primary or secondary datasets. 

Here's the list of all other areas in the product where you can trigger the refresh button to load up your latest updates to your underlying schema.

* Audience builder, fields on the primary & secondary tables
* Audience builder, break down fields
* Syncs page, match fields dropdown
* Syncs page, field mapping dropdown
* Journeys page, fields on criteria nodes (and other fields)
* Datasets page: unique fields dropdown
* Datasets page: fields for table configuration

new You can now delete several objects

Ever wanted to declutter your GrowthLoop environment and get rid of any unnecessary Datasets, Source Connections or otherwise?

You can now delete the following objects.

* Source Connection
* Datasets
* Dataset Groups
* Dataset Group Associations
* Join Configurations

And to keep you safe, GrowthLoop will always check to see if there are any dependencies on the object you're trying to delete. If there are any, it'll prevent you and help identify those related dependancies. 

We hope you find these helpful and get to put them to use sometime soon.

Hi GrowthLoop community 👋 

In case you missed it, The Loop is here! It’s a new approach designed to help you optimize your campaigns more quickly and see exactly how your marketing drives real business outcomes. With The Loop, gain actionable insights and continuously improve your performance.

This week we have some updates related to The Loop and more to come in the coming weeks. 

new Import your marketing performance data into GrowthLoop

You can ingest your paid marketing (eg, Facebook, Google Ads) and life-cycle marketing (eg, Email, CRM) data and use them to better target your customers. We have increased our supported ingestion sources to now include:

* Sailthru

* Iterable and

* Braze

And here's the full list of supported ingest connections, which we'll be adding to rapidly in the coming weeks.

new Default custom attributes

You can now add important custom attributes to audience templates. Any audiences created from those templates, will automatically inherit the template's custom attributes. Be careful about those values, as both the key and value set on the template are inherited by the audience.

new Specify a prefix for exported personalization fields

When exporting to a destination that supports personalization fields (eg, email marketing tools), you can now define your desired prefix to those personalization fields to quickly identify them against all other fields. 

When setting up your destination, look for this field in the modal:

new You can now copy/paste Journey nodes

Simple but powerful. If you have a node in your GrowthLoop Journey, you can simply click it --> hit Ctrl+C --> Click anywhere on the canvas --> hit Ctrl+V and you'll have a copy of that node appear there.

Hidden gem -- If you're looking at multiple journeys side-by-side, you can easily  copy a node from one journey to another.

We hope you find these updates useful and please speak to your GrowthLoop solutions architect, to learn more about The Loop!