Hey Growthloop community,

We're back with more new and exciting product updates!

New LiveRamp Activation

Activate first-party audiences faster and streamline your workflow with GrowthLoop’s new LiveRamp Destination. Send audiences directly to LiveRamp via SFTP and activate across LiveRamp’s distribution ecosystem, all without having to leave the GrowthLoop platform. 

New TikTok Streaming API

Accelerate revenue and maximize ad performance by activating audiences on TikTok in real-time with the TikTok Streaming API. Unlike batch uploads that lag, our TikTok Streaming API keeps your audiences fresh so you can launch campaigns faster and reach your revenue targets. 

Note: This destination will be called “TikTok Streaming”. Also, device IDs must be declared separately as AAID or IDFA, they cannot be mixed in one column.

New  SSH key support for SFTP

Improve your data compliance with our new SSH key support for SFTP, which allows for more security and flexibility, giving you the option to choose between username/password or SSH key authentication. 

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

- The GrowthLoop Team

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on. 

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.