2 years ago

New Updates To GrowthLoop

Hey GrowthLoopers!

We have a small but mighty update for you.

new Paste a list of comma-separated values in a multi-selector

If you've tried to build Audiences in GrowthLoop, you've probably encountered multi-select drop-down menus (eg, States in the image below), where you can select multiple matching values to segment your audience based on.

And if you had to choose anywhere over 10 values, you probably got tired of clicking the drop-down --> typing your new value --> choosing the desired selection and repeating that over and over again.

Good news! Now you can achieve that in one run, by providing a comma-separated list of selections and pasting that into the search field.

So in the example above, if wanted to segment users who lived in either Alaska or California, you can simply paste "Alaska, California" without the double quotes in the search bar and hit enter.

Even if a value has a comma in it, you can put that value in double quotes and separate it in the list by a comma -- something like this: Alaska, California, "State 1, or 2"

Once you hit enter, you'll see Alaska & California are selected and "State 1, or 2" is also selected as a newly entered value to the list.

We hope this feature starts saving you time when building your new audiences.

2 years ago

New updates to GrowthLoop

Hey GrowthLoopers!

We have lots of new features on GrowthLoop to report on. Let's get to them:

new Marve column descriptions

You can now use the power of AI to automatically generate appropriate descriptions for your dataset fields (aka, table columns). To have this feature turned on, contact your GrowthLoop rep and ask them to enable Marve on your account.

Once Marve is enabled for a specific Dataset Group (DSG) (you need to turn it on for each DSG individually), any audience that you build on top of that DSG will start showing column descriptions as you see in the image below.

new A single view for all audience exports

Now you can see all of your audience exports and impacted customers in a single view. Contact your GrowthLoop rep to have the Activity menu enabled on your account.

Once you navigate to the Activity page, you'll see a list of results as follows:

In the above photo, you can see the:
* Audience Name
* Destination it's exported to
* The status of the export
* Total count of customers added or removed from the list

You can also use the filters above the table to filter for a specific audience or destination or based on the export status:

new You can now export your audiences to 2 new destinations

Similar to all other supported destinations on GrowthLoop, you can now set up new destinations and export your audiences to them. These are:

1. Genesys

2. Liveramp

new Signal Route support for Pardot

You can now set up a Signal Route for Pardot - also known as Marketing Cloud Engagement by Salesforce.

Simply set up Pardot as a destination first and then head over to your Signal Router menu and set up a signal route to Pardot.

2 years ago

New Updates To GrowthLoop

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

improvementSignal Router improvements

You now have a few additional capabilities when creating or editing a signal route.

Creating a signal route

When creating a signal route, to a destination requiring certain fields to be mapped, GrowthLoop will be there to flag those for you.

Below is an example set of required fields (highlighted) when setting up a Klaviyo Signal Router.

Editing a signal route

When editing an existing signal route (above image), you're now able to view & edit your:

1. Update Rule &

2. Sync Frequency

new Signal Route support for Klaviyo

You can now set up Signal Routes to Klavyio

You can set them up just like any other Signal Routes, by first setting Klaviyo as a Destination here. After that, you can navigate to your Signals page, and define your Signal Route, plus the fields that you'd like to map over.

2 years ago

New Updates To GrowthLoop

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

NEW New destinations & signal routes

You can now export audiences to new destinations and have signal syncs to additional destinations.

New Destinations:
1. Rokt - Rokt is the solution that Ecommerce companies are utilizing to provide their customers with relevant offers from top brands.

Signal Route Support for:
1. Rokt
2. Pinterest Conversions

New Composite Keys are here

This feature is a little more on the technical side and it might only be relevant to organizations with more complex data in their data warehouse.

In short, a composite key (in database design) is a candidate key that consists of 2 or more attributes (i.e., table columns) that together uniquely identify an entity occurrence (i.e., table row).

So now you can define composite keys as your unique identifier when setting up your datasets in GrowthLoop.

2 years ago

New updates to GrowthLoop

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

New Audience Sharing

You can now share your Audiences with teams or individual team members. Not only that, you can also provide view-only or edit access as you share your audiences.

To enable that feature on your account, please contact your rep at GrowthLoop. After you've enabled the feature, you can navigate to your Audiences page, and click on an Audience.

Now you have a new "Share" option under your Export drop-down menu (top-right):

Once you click that you're presented with a modal, where you can define who you'd like to share the Audience with and with what permissions.

It's that easy to now share your audiences with more granular control.

new Signal Route support for Iterable & Braze (events)

You can now set up Signal Routes to two new destinations:

1. Iterable

2. Braze (events)

You can set them up just like any other Signal Route, by first setting the above as a Destination here. After that, you can navigate to your Signals page, and define your Signal Route as well well fields that you'd like to map.

new A new notification type for Audience Reviews

You can now set up notifications to teams and team members when they're requested to review an audience.

To activate this, head over to Organization --> Notifications and you'll see a new notification type called Audience ready for review like below.

2 years ago

New updates to GrowthLoop

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.

2 years ago

What's New in GrowthLoop (Formerly Flywheel Software)

Hey GrowthLoopers!

We have some exciting new features to announce, check out what's new in your environment below!

NEW Export Now and Manage Buttons

On any of your scheduled, ongoing exports you now have the option to change your export frequency or trigger a new export at any time. To trigger a manual export outside of your recurring schedule click the Run button pictured below

Do you need to change the audience export frequency? Or extend the end date of an ongoing audience export? Click the Manage button and re-configure your export immediately.

NEW Destination Health Checks

On your destinations page, GrowthLoop will now automatically show you which of your destinations are healthy. If your credentials have expired or your permissions have changed, GrowthLoop will detect this change and display the current status of all of your destinations on the destinations page. Check out the example below where our credentials have expired to an s3 bucket export, and we're now asked to Re-Authenticate the destination. Click Re-Authenticate, and enter your new valid credentials.

NEW Additional Email Notifications

In addition to being notified of any audience export failure, you now have the option to opt-in for notifications when:

Any destination health checks have failed
Your connected datasets have not been updated, specifically, no updates have been made to a dataset in over 48 hours

To opt into these notifications, navigate to your Organization -> Notifications tab and select which users or teams you'd like to notify.

BUGSWe've also made some improvements and bug fixes:

FIX Allow for tags to be added to currently exporting audiences
FIX Bring Your Own Bucket destination validation fixes

2 years ago

What's New in GrowthLoop (formerly Flywheel Software)

Hey GrowthLoopers!

Check out some of the improvements we've made to your audience building experience, and new activation channels available below!

NEW TradeDesk

You can now import your first party data to TradeDesk, simply add your First Party Data Key and your Advertiser ID to begin sycing your audiences to TradeDesk!

Here are steps on how to set up The Trade Desk as a new destination in your account.

NEW Audience Lineage

For marketers, one of the biggest challenges is knowing if the data your customer audiences rely upon is up to date. For data teams, it is a challenge to understand which datasets have business use cases relying on them. Audience lineage solves this challenge for both teams. On your datasets page, data teams can see the active audience count, export count, and audiences relying on each dataset they maintain. Additionally, marketers can see the dataset health for each audience they build and will be notified if the data stops updating so their audience is always running on the freshest data.

NEW Paid Media Match Fields

Do you want to improve your match rates in Facebook Ads or other paid media destinations by syncing multiple match fields? You can now do exactly that when exporting your audiences via GrowthLoop, simply choose all relevant match fields you'd like to include on your destination settings.

BUGS As always, we've also made some improvements and bug fixes:

FIX Allow changing tags on audience show page
FIX Disable exports to broken destinations

2 years ago

What's New In Flywheel

Hey Flywheelers!

We received some great feedback from you all on the audience building experience, and are excited to announce these improvements and features now available in the Flywheel Audience Builder!

NEW Audience Templates

Do you have a common starting point for many of your audiences built in Flywheel? Perhaps you have a standard set of suppressions and exclusion criteria to apply to each audience. Or perhaps you simply want to streamline the process of audience building for your marketing team by pre-populating certain criteria. If any of this rings true with you, check out how to build and use an audience template below.

Click "New Audience" and begin building an audience normally such as the one below

Once satisfied with your audience template, click on the save audience dropdown and select save as template.

Now any user in your team on their next audience build can use your template as a starting point by clicking "New Audience" -> "Build with Recipe" and selecting the template

Selecting this template will pre-populate the audience builder with any selection or suppression criteria applied in the template

NEW LinkedIn Ads Destination

Flywheel now supports audience activation to LinkedIn for both Company and Contact targeting!

Navigate to your destinations page and select "Add LinkedIn Adds", this will direct you to LinkedIn for sign in and authorization

Select export on any audience, choose to activate to Contacts or Companies on LinkedIn, and then select at least one of the listed fields for matching in LinkedIn.

After your activation, you are ready to export your first audience to LinkedIn!

NEW Enhanced Visibility of Destinations and Dataset Group per Audience

We've added more places where you can check which dataset group your audience is using, as well as all of the destinations your audience is exporting to.

As you build your audience you can now reference what Dataset Group is being used at a glance.

In your Audience Hub, you can now see destinations for every audience at a glance to make it easier to know which destinations every audience is syncing to faster than ever before.

BUGS As always, we've also made some improvements and bug fixes:

FIX Text wrapping on long audience names
FIX Allow for admins to unarchive an audience

2 years ago

What's New In Flywheel?

Hey Flywheelers!

We wanted to share with you an exciting audience evaluation feature, check it out below!

NEWAudience Evaluation Sums & Aggregates

In addition to activating audience evaluations of counts in Flywheel (customer count, email opens, conversions, etc.) you can now automate the activation of summed metrics (purchase value, total revenue, etc.)

Take for example a transactions table where all online purchases are tracked, and you want to visualize in Flywheel how your audiences have generated lift on customer total spend. Simply head to your datasets page and apply the "Transaction Revenue" label to your dataset, configure an end date for your evaluation period, and you're all set. Check out how this done below!

Click Edit on your dataset and assign the following labels

Click on one of your exporting audiences and configure an end-date for the evaluation

Your performance graph will populate and visualize the results over the control group

BUGS As always, we've also made some improvements and bug fixes:

FIX Match field types when selecting dataset join keys
FIX Narrow Export Modal