• Media brief intake: create an audience simply by uploading one or more media briefs
• New destination: Magnite ID Graph S3
• New destination: Maloco
• Warehouse query labels: track cost, usage, and provenance directly from your warehouse's query history
• Adobe Experience Platform destination update: option to send audience membership changes as events instead of storing on the user profile
• Clone audiences to other teams: copy one or more audiences to compatible target datasets

Same-session personalization: make decisions in real time by routing personalized signals, offers, or computed attributes directly to a user's profile and immediately retrieving them on your website or mobile app. As soon as a user takes an action, GrowthLoop can evaluate journey logic, update profile attributes, and return the latest context within the same session. This enables true in-the-moment experiences like dynamic offers, adaptive onboarding, real-time audience qualification, and same-session experimentation without relying on batch updates or custom front-end logic.

Export Templates remove one of the biggest sources of friction in activation: rebuilding the same export setup over and over, and hoping nothing gets misconfigured along the way. Whether a lifecycle marketer is exporting to one destination or orchestrating a multi-channel push, templates eliminate repetitive steps, reduce mistakes, and make teams dramatically faster.

For a single destination: Templates let users save a fully configured export setup once (match fields, personalization, inclusion criteria), and reuse it instantly, instead of recreating everything every time.

Across multiple destinations: Users can select the right template for each destination and run them all at once, enabling fast, consistent multi-channel activation without the usual setup time or error risk.

• Data Manager: view, connect, and manage datasets in one visual canvas
• Dataset configuration: use a unique or composite key to trigger uniqueness validation only on selected columns
• Journey Builder loads 10x faster
• Amazon SQS: source-connection for Real-Time Journeys
• Google PubSub: source-connection for Real-Time Journeys
• Criteria Nodes: filter users in Real-Time Journeys based on defined parameters
• Trigger Node authentication: include OAuth tokens in your request
• Trigger Node Handlebars Templating: include data from your primary dataset in HTTP requests
• Qualtrics destination: integration upgraded to the new Contact Import API endpoint
• Google Ads Campaign Sync: use real-time data from your warehouse to update ad targeting
• Bring your own Bucket: option to route exports to your own dedicated AWS S3 or GCP bucket at the organization- or source connection-level

Hi GrowthLoop community! 👋

We’re back with new product updates designed to help you compound your growth!

Export Preview

Improve data governance and campaign efficiency with a faster, safer way to validate your audiences before exporting. With Export Preview, you can instantly check your filters, match fields, and consent logic without the need for frequent CSV audience exports or PII exposure needed. Preview your audience using selected match, additional, and consent fields. 

To get started go to your existing audience, click export, and choose a destination. Scroll down on that modal to see the full preview of your export.

New Destination: Eloqua

Accelerate campaign activation and time-to-market with our new native Eloqua integration. You can now send GrowthLoop audiences directly to Eloqua, without manual imports or extra steps. This makes it easy for your team to activate personalized campaigns through Eloqua faster, straight from your data warehouse.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hi GrowthLoop community 👋

We’re back with new product updates designed to help you compound your growth!

Multiple Exports to a Single Destination

Improve operational efficiency and self-service at scale by exporting the same audience to a destination multiple times with different settings. Instead of duplicating audiences, marketers can now test, troubleshoot, and optimize exports directly, with built-in name previews and warnings to ensure accuracy and governance.

Audience Breakdowns

Validate real audience reach in seconds with the ability to toggle reporting across primary and secondary datasets. Marketers can now view and break down audiences by users, transactions, products, or households—no SQL or engineering help required—so planning becomes faster, clearer, and less error-prone.

Secondary Custom Attributes for Journeys

Enhance personalization and targeting at scale by enriching audiences with data from related tables like transactions or events, all without writing SQL. Marketers can use a simple dropdown interface in Journeys to create attributes such as total purchase amount or number of visits, then use them for personalized campaigns or refined filtering. This makes it easy to turn complex warehouse data into actionable insights, bridging the gap between data sophistication and marketing accessibility. Expansion to Audiences is coming soon.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hey GrowthLoop community,

We’re back with new product updates designed to help you compound your growth! 👋 

New  Sync to Google Campaign Manager 360 

New  Update to our Braze integration: JSON Objects & Arrays 

Deliver more personalized customer experiences at scale by syncing JSON objects and arrays into Braze user attributes, giving you richer customer profiles to power highly tailored, cross-channel campaigns that drive higher engagement and loyalty.

New  Update to Export Run Logs 

Improve efficiency and governance with our new update. Export logs are now written to the system schema of each source connection instead of a single global table, improving transparency, troubleshooting, and governance across your data pipelines.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team

Hey Growthloop community,

We're back with more new and exciting product updates!

New LiveRamp Activation

Activate first-party audiences faster and streamline your workflow with GrowthLoop’s new LiveRamp Destination. Send audiences directly to LiveRamp via SFTP and activate across LiveRamp’s distribution ecosystem, all without having to leave the GrowthLoop platform. 

New TikTok Streaming API

Accelerate revenue and maximize ad performance by activating audiences on TikTok in real-time with the TikTok Streaming API. Unlike batch uploads that lag, our TikTok Streaming API keeps your audiences fresh so you can launch campaigns faster and reach your revenue targets. 

Note: This destination will be called “TikTok Streaming”. Also, device IDs must be declared separately as AAID or IDFA, they cannot be mixed in one column.

New  SSH key support for SFTP

Improve your data compliance with our new SSH key support for SFTP, which allows for more security and flexibility, giving you the option to choose between username/password or SSH key authentication. 

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

- The GrowthLoop Team

Real-time Messaging is now available in Universal Journeys!

Now, you can send the right messages at the right moment, across channels, powered by your own first-party data and built on top of your existing data cloud. 

What you can do with Real-time Messaging:

• Send messages in seconds using data streaming like Kafka (Pub/Sub and SQS coming soon), no warehousing required.
• Build journeys that combine real-time and batch journeys in one unified canvas.
• Trigger relevant messages at high-intent moments, with flexible real-time entry nodes.
• Activate across any channel, like email, SMS, push, or more. 

If you'd like to get started with Real-time Messaging, please reach out to the GrowthLoop team! Learn more about the feature over on our blog.

Hi GrowthLoopers, 👋

On the heels of our recent launch of the Compound Marketing Engine, we’ve been hard at work behind the scenes making product enhancements to help you achieve compounding growth. Here’s what’s new and improved in GrowthLoop: 

New Message Delivery, Directly From GrowthLoop 📨

With our new Universal Journey Canvas, you can now trigger emails across Salesforce Marketing Cloud and SendGrid without ever leaving GrowthLoop:

• Browse and preview existing templates in just a few clicks
• Map personalization fields directly from your data warehouse, no more stale merge tags
• Send a test email to yourself before going live — because perfection matters

Orchestrate all of your campaigns from a single-platform with confidence.

New Ingest More Data for Smarter Targeting 🔄

To achieve compound growth, you need consistent insights on campaign performance to drive rapid improvement.  Now, you can ingest performance data from:

• Marketo
• HubSpot
• Microsoft Ads

This includes ad metrics like CPC, CPM, CTR, and conversions, as well as email metrics like open rate and click-through rate. With this full-funnel view, you can adjust your audiences and optimize your campaigns based on real performance data. Need a source we don’t yet support? Let us know!

New Recent Fixes and Improvements 🔨

We’ve cleaned up a few rough edges to improve your experience:

• Journey Builder: Error alerts now display properly for delete and status toggle actions
• Salesforce Marketing Cloud Export: Fixed issues with exporting to new/existing Data Extensions
• Reliability Updates:  Additional stability and performance enhancements

As always, your Solutions Architect is here if you want to explore any of these updates in more detail. Here’s to your next great campaign!

- The GrowthLoop Team