Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

New Audience Sharing

You can now share your Audiences with teams or individual team members. Not only that, you can also provide view-only or edit access as you share your audiences.

To enable that feature on your account, please contact your rep at GrowthLoop. After you've enabled the feature, you can navigate to your Audiences page, and click on an Audience. 

Now you have a new "Share" option under your Export drop-down menu (top-right):

Once you click that you're presented with a modal, where you can define who you'd like to share the Audience with and with what permissions.

It's that easy to now share your audiences with more granular control. 

new Signal Route support for Iterable & Braze (events)

You can now set up Signal Routes to two new destinations: 

1. Iterable 

2. Braze (events) 

You can set them up just like any other Signal Route, by first setting the above as a Destination here. After that, you can navigate to your Signals page, and define your Signal Route as well well fields that you'd like to map. 

new A new notification type for Audience Reviews

You can now set up notifications to teams and team members when they're requested to review an audience. 

To activate this, head over to Organization --> Notifications and you'll see a new notification type called Audience ready for review like below.

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on. 

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.

Hey GrowthLoopers!

We have some exciting new features to announce, check out what's new in your environment below!

 NEW Export Now and Manage Buttons

On any of your scheduled, ongoing exports you now have the option to change your export frequency or trigger a new export at any time. To trigger a manual export outside of your recurring schedule click the Run button pictured below

NEW Destination Health Checks

On your destinations page, GrowthLoop will now automatically show you which of your destinations are healthy. If your credentials have expired or your permissions have changed, GrowthLoop will detect this change and display the current status of all of your destinations on the destinations page. Check out the example below where our credentials have expired to an s3 bucket export, and we're now asked to Re-Authenticate the destination. Click Re-Authenticate, and enter your new valid credentials.  

NEW Additional Email Notifications 

In addition to being notified of any audience export failure, you now have the option to opt-in for notifications when:

• Any destination health checks have failed
• Your connected datasets have not been updated, specifically, no updates have been made to a dataset in over 48 hours

To opt into these notifications, navigate to your Organization -> Notifications tab and select which users or teams you'd like to notify.

 BUGSWe've also made some improvements and bug fixes:

• FIX Allow for tags to be added to currently exporting audiences
• FIX Bring Your Own Bucket destination validation fixes

Hey GrowthLoopers!

Check out some of the improvements we've made to your audience building experience, and new activation channels available below!

NEW TradeDesk 

You can now import your first party data to TradeDesk, simply add your First Party Data Key and your Advertiser ID to begin sycing your audiences to TradeDesk!

Here are steps on how to set up The Trade Desk as a new destination in your account.

NEW Audience Lineage

For marketers, one of the biggest challenges is knowing if the data your customer audiences rely upon is up to date. For data teams, it is a challenge to understand which datasets have business use cases relying on them. Audience lineage solves this challenge for both teams. On your datasets page, data teams can see the active audience count, export count, and audiences relying on each dataset they maintain. Additionally, marketers can see the dataset health for each audience they build and will be notified if the data stops updating so their audience is always running on the freshest data.

NEW Paid Media Match Fields

Do you want to improve your match rates in Facebook Ads or other paid media destinations by syncing multiple match fields? You can now do exactly that when exporting your audiences via GrowthLoop, simply choose all relevant match fields you'd like to include on your destination settings. 

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Allow changing tags on audience show page
• FIX Disable exports to broken destinations

Hey Flywheelers!

We received some great feedback from you all on the audience building experience, and are excited to announce these improvements and features now available in the Flywheel Audience Builder!

NEW Audience Templates

Do you have a common starting point for many of your audiences built in Flywheel? Perhaps you have a standard set of suppressions and exclusion criteria to apply to each audience. Or perhaps you simply want to streamline the process of audience building for your marketing team by pre-populating certain criteria. If any of this rings true with you, check out how to build and use an audience template below.

Click "New Audience" and begin building an audience normally such as the one below

Once satisfied with your audience template, click on the save audience dropdown and select save as template.

Now any user in your team on their next audience build can use your template as a starting point by clicking "New Audience" -> "Build with Recipe" and selecting the template

Selecting this template will pre-populate the audience builder with any selection or suppression criteria applied in the template

NEW LinkedIn Ads Destination

Flywheel now supports audience activation to LinkedIn for both Company and Contact targeting!

Navigate to your destinations page and select "Add LinkedIn Adds", this will direct you to LinkedIn for sign in and authorization 

Select export on any audience, choose to activate to Contacts or Companies on LinkedIn, and then select at least one of the listed fields for matching in LinkedIn.

After your activation, you are ready to export your first audience to LinkedIn!

NEW Enhanced Visibility of Destinations and Dataset Group per Audience

We've added more places where you can check which dataset group your audience is using, as well as all of the destinations your audience is exporting to.

As you build your audience you can now reference what Dataset Group is being used at a glance.

In your Audience Hub, you can now see destinations for every audience at a glance to make it easier to know which destinations every audience is syncing to faster than ever before.

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Text wrapping on long audience names
• FIX Allow for admins to unarchive an audience

Hey Flywheelers!

We wanted to share with you an exciting audience evaluation feature, check it out below!

NEWAudience Evaluation Sums & Aggregates

In addition to activating audience evaluations of counts in Flywheel (customer count, email opens, conversions, etc.) you can now automate the activation of summed metrics (purchase value, total revenue, etc.)

Take for example a transactions table where all online purchases are tracked, and you want to visualize in Flywheel how your audiences have generated lift on customer total spend. Simply head to your datasets page and apply the "Transaction Revenue" label to your dataset, configure an end date for your evaluation period, and you're all set. Check out how this done below!

Click Edit on your dataset and assign the following labels

Click on one of your exporting audiences and configure an end-date for the evaluation

Your performance graph will populate and visualize the results over the control group

BUGS As always, we've also made some improvements and bug fixes:

• FIX Match field types when selecting dataset join keys
• FIX Narrow Export Modal

Hey Flywheelers!

We have some exciting new features to announce that give you more control when creating and exporting audiences, check them out!

NEW Audience Insights Eco Mode

When creating audiences in Flywheel, we want to make sure you get rapid feedback on your audience size with each change in the audience builder. This means executing SQL queries against your warehouse any time you change your selection criteria. But what if you want to control when these queries are re-executed? Maybe you want to...

• Decrease your data cloud query costs
• Reduce latency in your data cloud when defining complex audiences

Now you can with Audience Insights Eco Mode! Check out how to enable eco mode on your audience builder below!

Click on your "Settings" in the audience builder and toggle the "Auto Report Refresh" switch off.  On the right-hand side of your screen under "Insights" you'll now see an indication of when your audience report was last refreshed.

As you apply selection criteria in the audience builder you'll notice the indicator will now show that your audience has changed, and must be refreshed to show the updated count.

Simply click the refresh icon, and your audience report will be updated accordingly

NEW Enhanced Audience Export Scheduling 

Flywheel already solves the problem of ongoing/frequent audience exports to your marketing tools, but we heard your feedback and added a few new options.

• Weekly and Monthly Export Frequencies - Do you have a monthly newsletter or weekly email that doesn't need to be updated daily? We've got you covered here now.
• Audience Export End Date - Want to ensure your audiences stop updating after a specific date, maybe a seasonal campaign? Go ahead and set your end date on an audience export ahead. No more forgetting to disable an export in Flywheel 

BUGS As always, we've also made some improvements and bug fixes:

• FIX Do not require email mapping on dataset creation 
• FIX Attentive destination bug fixes and upgrades
• FIX Change the current user avatar to the creator 

Hey Flywheelers!

We couldn't wait to share with you all our newest release, our brand new Audience Viewer! The new Audience Viewer helps organize your audience selection criteria, export activity, and performance all in one place.

 NEW Audience Viewer   

Review your audience selection criteria on the Audience view.

Monitor your audience exports to their destinations on the Exports view.

Get immediate insight into your key campaign metrics on the Performance view.