Hi GrowthLoop community 👋 

You’re invited to GrowthLoop Live, our first virtual summit on Tuesday, October 1st at 1pm ET. 

Hear from GrowthLoop customers like Priceline, NASCAR, CHG Healthcare, and the Kansas City Royals as they share strategy, insights and tactical tips on how they leveraged their first-party data cloud for marketing activation, campaign optimization, unifying their teams and more.

Sign up here now: https://hubs.li/Q02QQLz00

PS - If you can’t make it on October 1st, sign up anyway to access the recordings and content after the event. 

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And now onto some new product updates on the GrowthLoop platform!

new GrowthLoop Journeys are a lot more powerful 

As you build out more sophisticated journeys on GrowthLoop, you can now add custom attributes to your customers at each step of the journey. Custom attributes help you tag your customers along the journey, so you can better understand the path each customer takes.

You can now find custom attributes on a Journey's 

Destination node

and Criteria node

Criteria nodes are unique in a way that you can have different custom attributes and values for the success vs. failure paths. Now, you can also connect a criteria node's Yes/No paths to the same next node, which allows you to use a criteria node to simply add the right custom attributes for each customer flowing through it.

And there's more! You can export all of your custom attributes as personalization fields and utilize them on your end destination such as SFMC, Braze, GCS or all the other supported destinations. 

Give these new features a try, while we bring custom attributes to all other node types on Journeys.

new Preview datasets, while building them

While building your datasets, you can now have a preview of sample records in your dataset. 

Simply navigate to one of your datasets and scroll down until you see the preview table

hit the preview button and a few sample records will get loaded.

new You can now re-export a one-time audience export

You can now manually trigger an export, which was originally set up for a one-time export. Navigate to the desired Audience and to its exports tab. Find a one-time export and click the Run button next to it.

And if we may ask for your support....

Help us earn a top spot on the TMW 100! 

After landing on spot #29 last year, we’re back in the running for The Martech Weekly’s TMW 100 Awards and we need your vote! 

Cast your vote for GrowthLoop as one of the top 100 most innovative martech companies. It takes just a few seconds and makes a big difference in where we land on the TMW 100 ranking. 

Voting ends October 4, so please cast your vote today. 

Thank you for your support!