Hey Flywheelers!

We received some great feedback from you all on the audience building experience, and are excited to announce these improvements and features now available in the Flywheel Audience Builder!

NEW Audience Templates

Do you have a common starting point for many of your audiences built in Flywheel? Perhaps you have a standard set of suppressions and exclusion criteria to apply to each audience. Or perhaps you simply want to streamline the process of audience building for your marketing team by pre-populating certain criteria. If any of this rings true with you, check out how to build and use an audience template below.

Click "New Audience" and begin building an audience normally such as the one below

Once satisfied with your audience template, click on the save audience dropdown and select save as template.

Now any user in your team on their next audience build can use your template as a starting point by clicking "New Audience" -> "Build with Recipe" and selecting the template

Selecting this template will pre-populate the audience builder with any selection or suppression criteria applied in the template

NEW LinkedIn Ads Destination

Flywheel now supports audience activation to LinkedIn for both Company and Contact targeting!

Navigate to your destinations page and select "Add LinkedIn Adds", this will direct you to LinkedIn for sign in and authorization 

Select export on any audience, choose to activate to Contacts or Companies on LinkedIn, and then select at least one of the listed fields for matching in LinkedIn.

After your activation, you are ready to export your first audience to LinkedIn!

NEW Enhanced Visibility of Destinations and Dataset Group per Audience

We've added more places where you can check which dataset group your audience is using, as well as all of the destinations your audience is exporting to.

As you build your audience you can now reference what Dataset Group is being used at a glance.

In your Audience Hub, you can now see destinations for every audience at a glance to make it easier to know which destinations every audience is syncing to faster than ever before.

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Text wrapping on long audience names
• FIX Allow for admins to unarchive an audience

Hey Flywheelers!

We wanted to share with you an exciting audience evaluation feature, check it out below!

NEWAudience Evaluation Sums & Aggregates

In addition to activating audience evaluations of counts in Flywheel (customer count, email opens, conversions, etc.) you can now automate the activation of summed metrics (purchase value, total revenue, etc.)

Take for example a transactions table where all online purchases are tracked, and you want to visualize in Flywheel how your audiences have generated lift on customer total spend. Simply head to your datasets page and apply the "Transaction Revenue" label to your dataset, configure an end date for your evaluation period, and you're all set. Check out how this done below!

Click Edit on your dataset and assign the following labels

Click on one of your exporting audiences and configure an end-date for the evaluation

Your performance graph will populate and visualize the results over the control group

BUGS As always, we've also made some improvements and bug fixes:

• FIX Match field types when selecting dataset join keys
• FIX Narrow Export Modal

Hey Flywheelers!

We have some exciting new features to announce that give you more control when creating and exporting audiences, check them out!

NEW Audience Insights Eco Mode

When creating audiences in Flywheel, we want to make sure you get rapid feedback on your audience size with each change in the audience builder. This means executing SQL queries against your warehouse any time you change your selection criteria. But what if you want to control when these queries are re-executed? Maybe you want to...

• Decrease your data cloud query costs
• Reduce latency in your data cloud when defining complex audiences

Now you can with Audience Insights Eco Mode! Check out how to enable eco mode on your audience builder below!

Click on your "Settings" in the audience builder and toggle the "Auto Report Refresh" switch off.  On the right-hand side of your screen under "Insights" you'll now see an indication of when your audience report was last refreshed.

As you apply selection criteria in the audience builder you'll notice the indicator will now show that your audience has changed, and must be refreshed to show the updated count.

Simply click the refresh icon, and your audience report will be updated accordingly

NEW Enhanced Audience Export Scheduling 

Flywheel already solves the problem of ongoing/frequent audience exports to your marketing tools, but we heard your feedback and added a few new options.

• Weekly and Monthly Export Frequencies - Do you have a monthly newsletter or weekly email that doesn't need to be updated daily? We've got you covered here now.
• Audience Export End Date - Want to ensure your audiences stop updating after a specific date, maybe a seasonal campaign? Go ahead and set your end date on an audience export ahead. No more forgetting to disable an export in Flywheel 

BUGS As always, we've also made some improvements and bug fixes:

• FIX Do not require email mapping on dataset creation 
• FIX Attentive destination bug fixes and upgrades
• FIX Change the current user avatar to the creator 

Hey Flywheelers!

We couldn't wait to share with you all our newest release, our brand new Audience Viewer! The new Audience Viewer helps organize your audience selection criteria, export activity, and performance all in one place.

 NEW Audience Viewer   

Review your audience selection criteria on the Audience view.

Monitor your audience exports to their destinations on the Exports view.

Get immediate insight into your key campaign metrics on the Performance view.

Hey Flywheelers!

Check out these new releases to your Flywheel environment. We have added some exciting new functionality to make audience exporting and signal routing even easier

NEW Segmint Destination   

Do you use Segmint for any of your marketing automation and outreach through bespoke finance channels? Good news! Flywheel now supports ongoing syncs to Segmint. Simply connect to your Segmint S3 bucket, create an audience, and you are ready to start exporting!

NEW Marketo Signal Routing V2 

In the new enhanced version of Marketo Signal Routing you can ensure both your Leads and Custom Objects are kept up to date. If you are hoping to include personalization information in your email templates, this is the perfect solution for you. In Marketo Signal Routing V2 we now support syncing to both Leads and Custom Objects, as well as tracking all successes and failures in the activity tracker!

As always, we've also made some improvements and bug fixes:

• FIX Fixed bug to ensure text types in Snowflake are shown as supported
• FIX Decreased latency when adding/editing your datasets 

Hey Flywheelers!

Check out some hot off-the-press releases to your Flywheel environment. We have added some exciting new functionality both to the datasets page and your audience building experience!

NEW Personally Identifiable Information (PII) Tags

Do you want to restrict which fields your team can use for audience building? Fields like phone number and email are most often not needed for audience segmentation, but are needed in your connected datasets for matching to destinations like Facebook or Braze. Now in Flywheel, on your datasets page you can now tag any field as a PII field. Check it out below, simply create or edit an existing dataset and apply a PII tag to prevent that field from being used in your audience builder. 

NEW Unsupported Field Types

Also on your datasets page, we've added automatic detection for unsupported field that cannot be used in audience builder. When editing or creating a new dataset, you'll be warned of all unsupported field types for your specific warehouse. These tables can still be connected, but won't be available in your audience builder

NEW Audience Naming Restrictions

To prevent issues in your downstream destinations and filesystems, we've implemented standard alphanumeric character limitations on your audience names. Non supported character type entry will result in the warning below

NEW Audience Review V2

Check out our new and improved audience review page! Want to setup audience approvals and reviews before exporting to your destinations? this is your one stop shop!

As always, we've also made some improvements and bug fixes:

• FIX  Google Adwords API version updates
• FIX Nested audience exclusion query support 

Hey Flywheelers!

We have exciting new features to announce that make audience building and exporting more reliable and flexible, check them out!

NEW Dynamic Audience Export Scheduling

Do your audiences have different data freshness requirements? Flywheel has got you covered here now. Simply click on export and you now have the option to export each audience at your desired frequency, or even select "Single Export" for your one-off campaigns. 

NEW Activity Tracker V2

End-to-End audience export status tracking is now a reality! In that rare occurrence where your audience fails to export due to, access key expirations, dataset schema changes, or any other reason you can now track all of those failures in Activity tracker! Simply click on any exporting audience for up-to-date statuses on all your audience export activity.

NEW Email Alerts on Audience Failures

Do you want to be notified each time an audience export fails to reach its destination? Reach out to your Solutions Architect to get setup with email alerts like the one below:

NEW Minimum Audience Sizes

On your Flywheel Dataset Groups you can now configure minimum audience sizes. Simply click edit on your dataset group and set your minimum requirements, audiences that do not meet your criteria will have counts obscured and exports restricted as shown below:

As always, we've also made some improvements and bug fixes:

• FIX Long audience names text wrapping to prevent cutoff
• FIX Bug fixes and improvements with invitation flow
• FIX Tag persistence and creation of new tags

Hey Flywheelers!

We have exciting new features to announce that make audience building even easier! Check out whats new in Flywheel below!

NEW Filter your previously saved audiences by destination or dataset group! 

In addition to tags, creator, and export status, you now have the ability to filter all your audiences by the dataset group used by each audience, your connected destinations, or both!

NEW Unique key checks on dataset creation

Have you ever accidentally selected the wrong unique key when connecting a table to Flywheel? Or  had to go back to your warehouse just to double-check the unique key on your connected table? Fear no more! Check out non-unique key selection warnings when connecting new datasets  

As always, we've also made some improvements and bug fixes:

• FIX Default all new users to use Audience Builder V2
• FIX Fix time format in activity tracker for each audience

Hey Flywheelers!

We have an exciting announcement to make on this update, Flywheel Recipes is available for use in your Audience Builder! Flywheel Recipes saves you time and makes audience building even more effective by leveraging audience templates that have proven to be effective. Check out the following steps to start using Flywheel Recipes today!

new Flywheel Recipes 

When building an audience, you now have the option to select from pre-built, hand-crafted Flywheel Recipes.

Click "Build with a recipe" and you'll be presented with available Flywheel recipes. There are currently 6 recipes to choose from, but stay tuned as not only will we be adding more recipes, but you'll be able to add your own!

Simply select a recipe, map any missing fields, and you are now able to build your first audience from a recipe! 

As always, we've also made some improvements and bug fixes:

• fix Add support for additional private key formats when connecting to Snowflake✅ 
• fix Allow Boolean to Boolean field mapping in Signal Router ✅  
• fix Update Twitter API Version ✅

Hey there;

We’re pleased to announce that the following features and enhancements are now available in Flywheel! 🚀 

• new Default Personalization Fields
  • On your dataset group, you can now add default personalization fields. Simply select  fields that you'd like to sync to your destinations on each export, and they will automatically be added to any destination that supports personalization during export
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• improvements Quicker feedback on export activity logs
• improvements Faster load times on dataset management page

As always we have also made some fixes: 

• fix Nested Filter Errors Resolved ✅ 
• fix Relative Date Filter Fixes ✅ 
• FIX Resolved Aggregation Filters on Transactions & Events Datasets  ✅
• fix Refresh of Audience Counts and Field Values Fixes ✅