Hey GrowthLoopers!

We are excited to start the new year with some new updates to the GrowthLoop platform. 

new A brand new audience export modal

If you are familiar with our audience exporting, you know the export modal felt a bit dated compared to the rest of the GrowthLoop app. Well, that's not the case anymore!

We have a new and more sleek look and feel when you try to export your audience with more capabilities. Everything from searching for your desired destination, setting your match fields and even more granular scheduling capabilities are here.

Let's run through exporting an audience to Google Ads to see the new changes.

Use the search bar to find the right destination you want to export to: 

Then set the appropriate match fields:

Then fine-tune your exporting schedule by selecting the frequency of your export

And finally set the days (eg, Monday, Wednesday and Fridays) you want the export to go out.

new Audience breakdown cap is removed

When it comes to better understanding your targeted audiences, you can use our Breakdown feature to better understand their distribution such as by states, or what % of them are season ticket holders or not.

Up until now, you could only have up to 4 breakdowns per audience, which now is increased to.... well as many as you want.

Note Please keep in mind that loading an audience page will reload their breakdowns as well. This can lead to additional calls to your data warehouse and can add up to your costs if you're not careful. However, we are currently working on introducing an explicit refresh button, to prevent the auto-reload behavior of breakdowns moving forward.

new  Databricks as a new data warehouse

If you're in charge of data in your organization, this feature if for you. If you're not, please forward this email to your appropriate colleagues. 

Up until now you could connect GrowthLoop to connect to either a BigQuery or Snowflake warehouse. However, we've introduced support for Databricks as a new warehouse that you can ingest customer, transactions and event data from and build your audiences on top of. 

If you're interested in enabling Databricks for your organization, please contact your GrowthLoop support team and they can take care of that for you.

new Two small but mighty improvements

To finish the list of updates we have 3 more things to share with you. They're small improvements, but if you've needed them, you'll appreciate their mighty impact in your workflow.

1. Command-click to open an audience in a new tab

Every time you're on the Audiences page, you can hold the command button and click on the audience to open it in a new browser tab. This saves you a lot of time when you're quickly going through different audiences in the same session.

2. Show signal count for datasets

When you're on your Datasets page, you now have a new column (in the table) that tells you how many signals depend on that dataset.

We hope these additions to the platform are valuable to you and that you get to put them to good use sometime soon.

Hey GrowthLoopers!

It's the end of the year and we wanted to close the year with some new and exciting updates. Let's get to them!

new Submit product requests in the app

Starting now you can easily submit your product requests (bugs and new feature) right from GrowthLoop without having to write an email. Next time you log into GrowthLoop, you'll notice a new option in the left hand menu, labeled Product Requests.

Click the menu and you'll be presented with the simple form above, where you can choose between a bug or a feature request. Please choose accordingly and include as much detail (and screenshots if applicable) for us to better understand and address your requests.

newGranular scheduling of Audience Exports

You can now define much more flexible Audience Export schedules. Imagine exporting your audinece with a specific start and end time, where exports only take place on Mondays, Wednesdays and Fridays.

The possibilities are endless here and we're slowly turning this feature on for all accounts in the new year. However, if you're keen to gain early access, please contact solutions@growthloop.com and we'd be happy to enable that feature for your account.

new Delete User Datasets

Do you have lots of test datasets of type User that you don't need anymore and would like to clean up? Well, you can now!

Head over to GrowthLoop and click Datasets (menu) -> Datasets (tab) and if you click on the "..." menu to the left of a Users Dataset, you'll see the "Delete Dataset" option in the menu.

Please note that if you try to delete a Users Dataset that's being used by an Audience, Journey or Signal Route, you'll be prompted with an error to first delete those depending entities, before you can delete the dataset.

We hope you find these updates useful and more importantly we wish you happy holidays. We will be back with more exciting updates in 2024.

Hey GrowthLoopers!

We have some exciting updates to share with you this week, which are both visual and functional.

new Datasets & Dataset Groups

Some of you have asked for a more seamless interface and user experience when it comes to setting up and managing your Datasets & Dataset Groups. We hear you and have started on a journey to revamp that area of the product visually, with additional functionality.

For a simple star, we've split the Datasets & Dataset Groups into 2 separate tabs. You can also see that our Dataset Groups look more compact with additional information such as the names of datasets in them as well as the number of audiences built on them.

new Same look with extra powers - Refresh Schema 

If you navigate to Organizations -> Storage you'll see this Refresh Schema section. The button looks the same but it now resolves some previous issues listed below:

If in the past you were not finding the new field that you just added to your underlying table in GrowthLoop Audience Builder, Datasets or Signal Router, hitting the Refresh Schema button should fix it.

new Global exit criteria for Journeys is here

When setting up a new journey on GrowthLoop, you now have an option to define an audience as your global exit criteria. What this means is that as soon as anyone in the journey enters your global exit audience, they're automatically removed from the journey.

new You can now define match-fields on your DV360 exports

If you've started using DV360 as a destination and are exporting to it, you can now define more match fields on your Contact and Device objects.

When exporting, click on the Settings tab and you'll be presented with fields you can match on for each object type.

Enjoy these updates and hope you get to start putting them to good use.

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on.

New Audience Sharing

You can now share your Audiences with teams or individual team members. Not only that, you can also provide view-only or edit access as you share your audiences.

To enable that feature on your account, please contact your rep at GrowthLoop. After you've enabled the feature, you can navigate to your Audiences page, and click on an Audience. 

Now you have a new "Share" option under your Export drop-down menu (top-right):

Once you click that you're presented with a modal, where you can define who you'd like to share the Audience with and with what permissions.

It's that easy to now share your audiences with more granular control. 

new Signal Route support for Iterable & Braze (events)

You can now set up Signal Routes to two new destinations: 

1. Iterable 

2. Braze (events) 

You can set them up just like any other Signal Route, by first setting the above as a Destination here. After that, you can navigate to your Signals page, and define your Signal Route as well well fields that you'd like to map. 

new A new notification type for Audience Reviews

You can now set up notifications to teams and team members when they're requested to review an audience. 

To activate this, head over to Organization --> Notifications and you'll see a new notification type called Audience ready for review like below.

Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on. 

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.