Hi GrowthLoopers, 👋

On the heels of our recent launch of the Compound Marketing Engine, we’ve been hard at work behind the scenes making product enhancements to help you achieve compounding growth. Here’s what’s new and improved in GrowthLoop: 

New Message Delivery, Directly From GrowthLoop 📨

With our new Universal Journey Canvas, you can now trigger emails across Salesforce Marketing Cloud and SendGrid without ever leaving GrowthLoop:

• Browse and preview existing templates in just a few clicks
• Map personalization fields directly from your data warehouse, no more stale merge tags
• Send a test email to yourself before going live — because perfection matters

Orchestrate all of your campaigns from a single-platform with confidence.

New Ingest More Data for Smarter Targeting 🔄

To achieve compound growth, you need consistent insights on campaign performance to drive rapid improvement.  Now, you can ingest performance data from:

• Marketo
• HubSpot
• Microsoft Ads

This includes ad metrics like CPC, CPM, CTR, and conversions, as well as email metrics like open rate and click-through rate. With this full-funnel view, you can adjust your audiences and optimize your campaigns based on real performance data. Need a source we don’t yet support? Let us know!

New Recent Fixes and Improvements 🔨

We’ve cleaned up a few rough edges to improve your experience:

• Journey Builder: Error alerts now display properly for delete and status toggle actions
• Salesforce Marketing Cloud Export: Fixed issues with exporting to new/existing Data Extensions
• Reliability Updates:  Additional stability and performance enhancements

As always, your Solutions Architect is here if you want to explore any of these updates in more detail. Here’s to your next great campaign!

- The GrowthLoop Team