Hi GrowthLoop community 👋 

In case you missed it, The Loop is here! It’s a new approach designed to help you optimize your campaigns more quickly and see exactly how your marketing drives real business outcomes. With The Loop, gain actionable insights and continuously improve your performance.

This week we have some updates related to The Loop and more to come in the coming weeks. 

new Import your marketing performance data into GrowthLoop

You can ingest your paid marketing (eg, Facebook, Google Ads) and life-cycle marketing (eg, Email, CRM) data and use them to better target your customers. We have increased our supported ingestion sources to now include:

* Sailthru

* Iterable and

* Braze

And here's the full list of supported ingest connections, which we'll be adding to rapidly in the coming weeks.

new Default custom attributes

You can now add important custom attributes to audience templates. Any audiences created from those templates, will automatically inherit the template's custom attributes. Be careful about those values, as both the key and value set on the template are inherited by the audience.

new Specify a prefix for exported personalization fields

When exporting to a destination that supports personalization fields (eg, email marketing tools), you can now define your desired prefix to those personalization fields to quickly identify them against all other fields. 

When setting up your destination, look for this field in the modal:

new You can now copy/paste Journey nodes

Simple but powerful. If you have a node in your GrowthLoop Journey, you can simply click it --> hit Ctrl+C --> Click anywhere on the canvas --> hit Ctrl+V and you'll have a copy of that node appear there.

Hidden gem -- If you're looking at multiple journeys side-by-side, you can easily  copy a node from one journey to another.

We hope you find these updates useful and please speak to your GrowthLoop solutions architect, to learn more about The Loop!