• More Conversational Interactions. Agents now engages more naturally throughout your session. Responses feel less transactional and more like working with a knowledgeable collaborator — picking up context, staying on track, and delivering more accurate outputs.
• Real-Time Progress Visibility. AI Studio now surfaces what it's doing as it works — showing tool calls and actions in real time so you can follow along, course-correct if needed, and understand how it arrived at a result. These progress updates are also now saved and remain visible when you open an existing conversation.
• Context Manager Updates. Minor UI improvements have been made to the context manager to make it easier to see and manage what context the AI is working with during your session.
• Improved Performance & Stability. Customers should notice fewer delays and a more consistent experience across sessions — especially in complex, multi-step workflows.

Notifications Management: GrowthLoop’s existing email alerts now include more granular controls for how notifications are routed across your organization. Admins can manage notification recipients from the Organization Notifications tab and route alerts to the audience creator, specific individuals, or shared team aliases. With support for alerts like audience export failures, invalid destination credentials, dataset update failures, and audiences ready for review, teams can keep long-standing notification workflows in place while making sure each alert reaches the right owner faster.

Audiences Page performance: we've been working to make our Audiences page more performant! The changes that we've rolled out this week should help the page to load faster and be more snappy overall. Let us know what you think!

Introducing Decisioning in Journeys—an intelligent way to optimize which experience each customer receives. You define different paths and success metrics, and the system learns over time which options drive the best outcomes, automatically improving performance. 

All learning and decisioning happens within GrowthLoop, directly on your first-party data—nothing is sent to external AI systems. 

If you have access to Journeys, you have AI Decisioning already. Find our how it works. 

Want to try it? Reach out to your account manager to get access to Journeys.

Prove the true lift of your campaigns using warehouse-native measurement.

Calculate incremental uplift caused by campaigns and customer engagements. Measure true incremental impact continuously, even after campaigns scale to 100%. Measure the outcomes that matter to you and leverage our new Metrics Builder to define metrics by referencing warehouse metrics, writing custom SQL, or mapping raw ingested data.

Schema Evolution Change Detection & Alerting: Schema evolution monitoring helps you catch breaking schema changes early, before they cause downstream export failures. When GrowthLoop detects a schema mutation in your warehouse, you get clear in-app alerts and can quickly validate whether your warehouse fix resolved the issue.  

Saved Node Library: For custom nodes that allow you to trigger external systems, like Trigger nodes, you can save the node for later use to avoid reconfiguration each time. This makes it easier for Marketers to call pre-existing nodes that call ML models or offer assignment systems.

Metrics Builder: The Metrics Builder lets you define the KPIs you care about and track them across your audiences and campaigns -- directly on top of your data cloud. There are no data pipelines to build, no engineering tickets to file. Point GrowthLoop at the numbers that matter to your business and start using them right away.

Google Campaign Manager 360 Enhanced Conversions: send and attribute conversions, including offline conversions, back to ads for accurate performance measurement.

Multiple Exports to the Same Destination: Export the same audience multiple times to the same destination, giving you the flexibility to test different configurations or run variations without duplicating audiences.

Identity Resolution: refreshed UI and configurable third-party spines for improved resolution performance. GrowthLoop’s identity resolution foundation now includes a brand-new configuration experience and support for third-party identity spines such as Audience Acuity. With more flexible identity inputs and easier workflow management, teams can improve profile resolution performance and produce stronger unified customer profiles for downstream activation and analysis.

• Media brief intake: create an audience simply by uploading one or more media briefs
• New destination: Magnite ID Graph S3
• New destination: Maloco
• Warehouse query labels: track cost, usage, and provenance directly from your warehouse's query history
• Adobe Experience Platform destination update: option to send audience membership changes as events instead of storing on the user profile
• Clone audiences to other teams: copy one or more audiences to compatible target datasets

Same-session personalization: make decisions in real time by routing personalized signals, offers, or computed attributes directly to a user's profile and immediately retrieving them on your website or mobile app. As soon as a user takes an action, GrowthLoop can evaluate journey logic, update profile attributes, and return the latest context within the same session. This enables true in-the-moment experiences like dynamic offers, adaptive onboarding, real-time audience qualification, and same-session experimentation without relying on batch updates or custom front-end logic.

Export Templates remove one of the biggest sources of friction in activation: rebuilding the same export setup over and over, and hoping nothing gets misconfigured along the way. Whether a lifecycle marketer is exporting to one destination or orchestrating a multi-channel push, templates eliminate repetitive steps, reduce mistakes, and make teams dramatically faster.

For a single destination: Templates let users save a fully configured export setup once (match fields, personalization, inclusion criteria), and reuse it instantly, instead of recreating everything every time.

Across multiple destinations: Users can select the right template for each destination and run them all at once, enabling fast, consistent multi-channel activation without the usual setup time or error risk.