New Updates to GrowthLoop
Hi GrowthLoop community 👋
You might have noticed that we didn't have any updates for you in June. That was only because the team was busy with some substantial new capabilities across the GrowthLoop platform, which we're excited to share with you.
Let's get right to them.
1. Insights tab is here
You can now gain insights across many areas of your marketing strategy (eg, how your various audiences overlap with each other), their performance, your warehouse billing details and much more.
To gain access to the Insights tab on your account, please contact your GrowthLoop rep or Solutions@GrowthLoop.com to get started.
2. Advanced joins
Do you have a sophisticated data model that you'd like to use in GrowthLoop as is? Do you have multiple tables that are indirectly connected to your customers table, which you'd like to use to better target your users?
Advanced joins are here for exactly that purpose. You can now join your tables multiple levels deep (eg, Customers <-> Transactions <-> Products) and segment your audiences more accurately.
In the 2-level join example above you can target customers who:
* Had more than 3 transactions (checked against the Transactions table)
* And purchased Nike products (checked against the Product table)
Up until now you could only go 1-level deep in your joins, but now there are no limits.
3. Journey step activity
If you've been building sophisticated journeys on GrowthLoop, you've probably wanted a more granular view on how each step in the journey has performed so far.
Now, you have all those details under the Journey -> Activity tab. Here you can see each step's:
* Type & name
* Number of users who have or haven't completed that step
* Number of users who globally exited the journey at that step
and more.
4. Locked templates
Now you can lock your templates to make sure when an audience is created from that template, all the template's fields are non-editable. However, the user will be able to add additional fields to the new audience.
To lock/unlock a template look for the lock icon on the top-right side of the Audience builder page.
In the example below, we have an audience built from a locked template that filters customers to State = "Idaho". However, the Audience has an additional field indicating that they don't want users who live in "Idaho Falls" city.
5. Field aliasing
Have you ever wanted to export an audience to a destination but have some fields be labeled differently (in the destination) from what is in your data warehouse? For example changing "date_of_birth" to "DOB" or "email_address" to "email".
You can now do that for the following destinations:
* GCS
* BigQuery
* Snowflake
* Redshift
* SFTP
In the example below you'll see that we're replacing phone_number with phone and social_media_follower with follower on the BigQuery export.
We will be bringing this feature to other destinations that support personalization fields soon. This includes your marketing automation tools such as Marketo, or Salesforce Marketing.
