Hey GrowthLoopers!

Sit back and get ready for some exciting updates on GrowthLoop!

New GrowthLoop turbo has been released

Without going into all the detailed engineering work required to make the app much much faster, you can now enjoy a snappier GrowthLoop. 

Go ahead and try loading your audiences, datasets or any other section of the app and we'd be surprised if don't notice significant speed improvements.

new  Export your audiences to 3 new major destinations

We know destinations are where your customers get activated. So we have 3 new major destinations to expand your marketing campaigns to. Here they are:

1. Adobe Experience Platform

2. Display & Video 360 (DV360)

3. Genesys

You can set 1 & 3 up the same way as you do any other destination but for #2 please contact your rep at GrowthLoop to get you started.

New See your personalization fields on audience exports

You set your audience export and 2 weeks later wonder what personalization fields you included in those exports. Well now you can answer that question!

Head over to your desired Audience, click the Export chip and you'll see a newly added column that lists all of the included personalization fields.

new Define your own 'prefix' for personalization fields, when exporting to Salesforce Marketing Cloud

Next time you set up a Salesforce Marketing Cloud destination:

You'll see a new field where you can specify the prefix for personalization fields, at the bottom:

You have 3 options here:

1. Use the system default of "fw" (Recommended)

2. Define your own prefix that's less than or equal to 5 characters

3. Leave it blank 

If you decide to leave it blank, please make sure it will not overwrite your data extension values in SFMC. 

Hope you enjoy these updates and get to put them to good use.