Hey GrowthLoopers!

We are excited to start the new year with some new updates to the GrowthLoop platform. 

new A brand new audience export modal

If you are familiar with our audience exporting, you know the export modal felt a bit dated compared to the rest of the GrowthLoop app. Well, that's not the case anymore!

We have a new and more sleek look and feel when you try to export your audience with more capabilities. Everything from searching for your desired destination, setting your match fields and even more granular scheduling capabilities are here.

Let's run through exporting an audience to Google Ads to see the new changes.

Use the search bar to find the right destination you want to export to: 

Then set the appropriate match fields:

Then fine-tune your exporting schedule by selecting the frequency of your export

And finally set the days (eg, Monday, Wednesday and Fridays) you want the export to go out.

new Audience breakdown cap is removed

When it comes to better understanding your targeted audiences, you can use our Breakdown feature to better understand their distribution such as by states, or what % of them are season ticket holders or not.

Up until now, you could only have up to 4 breakdowns per audience, which now is increased to.... well as many as you want.

Note Please keep in mind that loading an audience page will reload their breakdowns as well. This can lead to additional calls to your data warehouse and can add up to your costs if you're not careful. However, we are currently working on introducing an explicit refresh button, to prevent the auto-reload behavior of breakdowns moving forward.

new  Databricks as a new data warehouse

If you're in charge of data in your organization, this feature if for you. If you're not, please forward this email to your appropriate colleagues. 

Up until now you could connect GrowthLoop to connect to either a BigQuery or Snowflake warehouse. However, we've introduced support for Databricks as a new warehouse that you can ingest customer, transactions and event data from and build your audiences on top of. 

If you're interested in enabling Databricks for your organization, please contact your GrowthLoop support team and they can take care of that for you.

new Two small but mighty improvements

To finish the list of updates we have 3 more things to share with you. They're small improvements, but if you've needed them, you'll appreciate their mighty impact in your workflow.

1. Command-click to open an audience in a new tab

Every time you're on the Audiences page, you can hold the command button and click on the audience to open it in a new browser tab. This saves you a lot of time when you're quickly going through different audiences in the same session.

2. Show signal count for datasets

When you're on your Datasets page, you now have a new column (in the table) that tells you how many signals depend on that dataset.

We hope these additions to the platform are valuable to you and that you get to put them to good use sometime soon.