Hey GrowthLoopers!

We have new features and improvements on GrowthLoop to report on. 

NEW Google Conversions

You can now send first-party data from your data warehouse to Google Ads to better track conversions. This is done by setting up a signal on GrowthLoop.

Make sure you have Google Ads as a Destination in your GrowthLoop account. Then head over to your Signals menu and click Create Signal Route. Fill in the requirements similar to the screenshot below.

In the following screen, you can define which fields from your warehouse, should be mapped to their corresponding Conversion fields.

new Facebook Conversions

Similar to setting up Google Conversions above, you can set up Facebook Conversions. The steps are the same, with the difference that you need Facebook as a destination in the process.