Hey GrowthLoopers!

Check out some of the improvements we've made to your audience building experience, and new activation channels available below!

NEW TradeDesk 

You can now import your first party data to TradeDesk, simply add your First Party Data Key and your Advertiser ID to begin sycing your audiences to TradeDesk!

Here are steps on how to set up The Trade Desk as a new destination in your account.

NEW Audience Lineage

For marketers, one of the biggest challenges is knowing if the data your customer audiences rely upon is up to date. For data teams, it is a challenge to understand which datasets have business use cases relying on them. Audience lineage solves this challenge for both teams. On your datasets page, data teams can see the active audience count, export count, and audiences relying on each dataset they maintain. Additionally, marketers can see the dataset health for each audience they build and will be notified if the data stops updating so their audience is always running on the freshest data.

NEW Paid Media Match Fields

Do you want to improve your match rates in Facebook Ads or other paid media destinations by syncing multiple match fields? You can now do exactly that when exporting your audiences via GrowthLoop, simply choose all relevant match fields you'd like to include on your destination settings. 

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Allow changing tags on audience show page
• FIX Disable exports to broken destinations