Hey Flywheelers!

We received some great feedback from you all on the audience building experience, and are excited to announce these improvements and features now available in the Flywheel Audience Builder!

NEW Audience Templates

Do you have a common starting point for many of your audiences built in Flywheel? Perhaps you have a standard set of suppressions and exclusion criteria to apply to each audience. Or perhaps you simply want to streamline the process of audience building for your marketing team by pre-populating certain criteria. If any of this rings true with you, check out how to build and use an audience template below.

Click "New Audience" and begin building an audience normally such as the one below

Once satisfied with your audience template, click on the save audience dropdown and select save as template.

Now any user in your team on their next audience build can use your template as a starting point by clicking "New Audience" -> "Build with Recipe" and selecting the template

 

Selecting this template will pre-populate the audience builder with any selection or suppression criteria applied in the template

NEW LinkedIn Ads Destination

Flywheel now supports audience activation to LinkedIn for both Company and Contact targeting!

Navigate to your destinations page and select "Add LinkedIn Adds", this will direct you to LinkedIn for sign in and authorization 

Select export on any audience, choose to activate to Contacts or Companies on LinkedIn, and then select at least one of the listed fields for matching in LinkedIn.

After your activation, you are ready to export your first audience to LinkedIn!

NEW Enhanced Visibility of Destinations and Dataset Group per Audience

We've added more places where you can check which dataset group your audience is using, as well as all of the destinations your audience is exporting to.

As you build your audience you can now reference what Dataset Group is being used at a glance.

In your Audience Hub, you can now see destinations for every audience at a glance to make it easier to know which destinations every audience is syncing to faster than ever before.

 BUGS As always, we've also made some improvements and bug fixes:

• FIX Text wrapping on long audience names
• FIX Allow for admins to unarchive an audience