Hi GrowthLoop community 👋

We’re back with new product updates designed to help you compound your growth!

Multiple Exports to a Single Destination

Improve operational efficiency and self-service at scale by exporting the same audience to a destination multiple times with different settings. Instead of duplicating audiences, marketers can now test, troubleshoot, and optimize exports directly, with built-in name previews and warnings to ensure accuracy and governance.

Audience Breakdowns

Validate real audience reach in seconds with the ability to toggle reporting across primary and secondary datasets. Marketers can now view and break down audiences by users, transactions, products, or households—no SQL or engineering help required—so planning becomes faster, clearer, and less error-prone.

Secondary Custom Attributes for Journeys

Enhance personalization and targeting at scale by enriching audiences with data from related tables like transactions or events, all without writing SQL. Marketers can use a simple dropdown interface in Journeys to create attributes such as total purchase amount or number of visits, then use them for personalized campaigns or refined filtering. This makes it easy to turn complex warehouse data into actionable insights, bridging the gap between data sophistication and marketing accessibility. Expansion to Audiences is coming soon.

As always, your Solutions Architect is here if you want to explore any of these updates in more detail.

– The GrowthLoop Team