Hi GrowthLoop community 👋 

We're back with more exciting product features at GrowthLoop. Let's get to them!

new Audit Logs

You've probably encountered the situation where you wanted to know which user in your org stopped a Sync or created an Audience Export or many similar questions to better understand who's doing what on the GrowthLoop application in your organization.

This is exactly where Audit Logs are born from. To give you visibility into the user activities on the application.

In order to access those logs, you must have an Admin or Owner role and can navigate to the Organization menu on the left hand side and click the Audit Logs tab. There you will see the list of your logs in reverse chronological order. 

You can filter the events by Action (eg, created, updated, deleted...etc) or Resource Type (Audience, Sync, Journey...etc) or timeframe. You can also use the search bar and search by Resource ID (eg, Audience or Sync ID) or User email. 

Once you have identified the records you're looking for, you can scroll to the right side of the table and click the View Logs button. This will present you with a modal which outlines the changes made. 

Highlighted lines in red indicate deletions, whereas a green highlight line indicates an addition. In the example below you can see that a dataset was updated with 3 new field mappings. 

new Sources are now called Ingest

We heard you loud and clear here! Our Sources menu label was confusing, leading users to think it's where you define your source connections, datasets and dataset groups. In reality that's where you can ingest customer data from 3rd party applications used in your organization that are not in your data warehouse. 

These applications include but are not limited to your CRM (eg, Salesforce), your marketing tools (eg, Marketo) or many other supported applications where you have customer related data and would like to use them to improve your targeting and fuel your marketing campaigns.

For now we're calling that menu the Ingest menu and hope this will prevent future confusion and get you to use it more often.

new A few additional features

1. More supported match fields when exporting to Meta (Facebook)

You can now try to increase your match rate when exporting to Facebook, by matching on these 3 new fields:

* Date of Birth

* Age

* Gender

2. Journeys column in Audiences table

When you navigate to your Audiences menu, you can now find a new column in your table, indicating which journeys use each audience as their entry Audience.

3. SFMC support for Business Unit & Folders

When you export an audience to Salesforce Marketing Cloud (SFMC), you can now provide a specific business unit or folder to export your audience to. This in turn will create your respective SFMC Data Extension in the appropriate location.

We hope you find these updates useful to improve your marketing campaigns.