New Updates To GrowthLoop
Hi GrowthLoop community 👋
We're back with some new and exciting features to GrowthLoop. Let's get to them.
new AI recommended audiences
If you have Marve enabled on your account, you can expect to see weekly audience recommendations (through AI) on your Home page. Something similar to Spotify's Discover Weekly feature but for marketers.
Below are some examples on a test account.
new Export to Google Ad Manager 360 (GAM360)
GrowthLoop can now help you export your audiences to GAM360 and you can read more on how to do that on our docs here.
new Better Errors on Audience exports and Syncs
You can now see exactly why an Audience Export or Sync failed and get to the root cause of it quickly.
Simply navigate to your specific Audience --> Exports tab or to the desired Sync and click on the failed record for more details.
new Consent data for Google Ads
If you are targeting customers in EEA (Economic European Area) or UK, you're probably aware that since March 6th, you would need to pass on their consent to Google Ads in order to target them.
GrowthLoop now allows you to pass those consent details from your warehouse by simply mapping them during the audience export set up. To learn how please refer to our public docs on exporting to Google Ads.
Thank you for following our updates here and we hope you find these new additions useful.
