New GrowthLoop Updates
Schema Evolution Change Detection & Alerting: Schema evolution monitoring helps you catch breaking schema changes early, before they cause downstream export failures. When GrowthLoop detects a schema mutation in your warehouse, you get clear in-app alerts and can quickly validate whether your warehouse fix resolved the issue.
Saved Node Library: For custom nodes that allow you to trigger external systems, like Trigger nodes, you can save the node for later use to avoid reconfiguration each time. This makes it easier for Marketers to call pre-existing nodes that call ML models or offer assignment systems.
Metrics Builder: The Metrics Builder lets you define the KPIs you care about and track them across your audiences and campaigns -- directly on top of your data cloud. There are no data pipelines to build, no engineering tickets to file. Point GrowthLoop at the numbers that matter to your business and start using them right away.
Google Campaign Manager 360 Enhanced Conversions: send and attribute conversions, including offline conversions, back to ads for accurate performance measurement.
Multiple Exports to the Same Destination: Export the same audience multiple times to the same destination, giving you the flexibility to test different configurations or run variations without duplicating audiences.